About us The Magic Pass adventure

Your mountains, accessible 365 days a year

Magic Pass was founded in 2017 with one clear and ambitious idea: to give everyone the freedom to enjoy the mountains whenever they want. What began as a project between four friends, supported by 25 pioneering resorts, has since sparked a true transformation in winter sports and mountain leisure across Switzerland.

Today, Magic Pass brings together over 100 destinations in Switzerland, France, and Italy. With a single annual subscription valid from 1 May to 30 April, pass holders enjoy unlimited access to 103 ski resorts and 53 summer destinations. More than 345,000 people have already joined the Magic Pass community, choosing a new way to experience the mountains.

A philosophy of freedom and simplicity

With Magic Pass, there are no ticket queues and no surprises. Your pass gives you direct access to the lifts; just scan and head straight for the peaks.

We believe the mountains should be alive year-round. Each season reveals its own highlights: the first hikes of spring, wide-open summer panoramas, the vibrant colours of autumn, and the excitement of winter. With two glaciers included, Magic Pass ensures a continuous ski season from 1 November to 30 April.

A sustainable and dynamic economic model

Magic Pass is more than a season ticket, it is a driving force for the mountain economy. By encouraging pass holders to explore partner destinations throughout the year, we foster mobility and support the diversification of alpine activities. From the Valais and Vaud Alps to the Bernese Oberland, from the Jura to Northern Italy, our model promotes accessible, regional, and sustainable tourism.

Join the Magic Pass community

Becoming a Magic Pass holder means joining a community of passionate mountain lovers. It is an invitation to discover more, share memorable moments, and explore some of the most beautiful ski areas and natural landscapes across Switzerland, France, and Italy without limits.