10 years of pure Magic
In 2017, Magic Pass was just the wild dream of four enthusiasts who wanted to make skiing and the peaks more accessible to everyone. Ten years later, thanks to your trust and loyalty, we have become a strong and essential mountain tourism community, now uniting 103 destinations.
A UNIQUE pass
FOR A MAGIC YEAR
For this anniversary, we decided to create a unique, magic, and festive Magic Pass! The physical Magic Pass card has been redesigned to symbolize a special year, marking a decade of making the mountains accessible to as many people as possible. 10 years is something to celebrate!
- Limited Edition 2026 : A deep midnight blue dressed in a brilliant golden yellow, exclusive to this jubilee.
The new 10th-anniversary Magic Pass design, delivered directly to your home.
A BRAND FORGED BY 10 YEARS OF HISTORY
The rebranding of our website and application marks a year of festivities. This shift to gold symbolizes the longevity and success of a model that has brought together more than 321,000 holders around a common vision.
APP & WEB
A modernized interface using our exclusive typography and colour codes to represent a year of celebration.
NEW VISUAL DNA
A graphic universe reflecting 10 years of loyalty; thanks to your trust, our network has reached over 100 destinations.
YOU SKI. WE HANDLE THE TRAVEL.
For this historic season, your pass now includes five day trips on public transport from November 1st, 2026, to April 30th, 2027. Valid exclusively in Switzerland to our partner ski resorts.
LEARN MORE ABOUT MAGIC TRAVELLIMITED EDITION MAGIC PASS X NORQAIN
Mark the time of this decade with NORQAIN. Each watch in this limited edition contains a collector's Magic Pass in its case, a perfect fusion of Swiss precision and the magic of the summits.
To the more than 321,000 Magic Pass holders who are writing this story with us: the next decade starts now.
