News report – winter sport
Last April, the news seemed incredible! Today, MAGIC PASS has become reality for the 81’538 happy holders of the magic ticket. The new MAGIC PASS concept offers a single season ticket for 25 ski resorts. After 5 months of pre-sales, the results are super encouraging as the increase in the number of season tickets sold is already at 2.3 times more than previous seasons. In total, 43% of the 25 stations seasonal sales have already been reached by the end of September 2017 (in comparison to the average of the last 3 seasons). The MAGIC PASS model is completely reinvigorating the winter sports and mountain tourism sector with a forecast of around one million skiing days for this coming winter.