MAGIC PASS KEEPS ITS PROMISE AND SELLS MORE THAN 81’500 SEASON PASSES
Last April, the news seemed incredible! Today, MAGIC PASS has become reality for the 81’538 happy holders of the magic ticket. The new MAGIC PASS concept offers a single season ticket for 25 ski resorts. After 5 months of pre-sales, the results are super encouraging as the increase in the number of season tickets sold is already at 2.3 times more than previous seasons. In total, 43% of the 25 stations seasonal sales have already been reached by the end of September 2017 (in comparison to the average of the last 3 seasons). The MAGIC PASS model is completely reinvigorating the winter sports and mountain tourism sector with a forecast of around one million skiing days for this coming winter.